![]() Note: While we strive to keep this guide as accurate as possible, Business Manager is continually updating, and certain steps may change over time. Because clients will retain access to their accounts, setting expectations and educating all involved parties will prevent miscommunications or unauthorized changes to your campaigns. If you run an agency and Facebook is a major place for client advertising, we recommend thoroughly training your team and communicating with your client as to how you’ll be using the platform. Manage brand safety by verifying domains and creating block listsīelow, we’ll walk you through the three-step process for setting up and optimizing your Business Manager account.Manage billing details and see spend thresholds.Access business-level reporting for multiple accounts.Access the catalog and build product sets with ease.Quickly build custom audiences for advertising efforts.Grant different permission levels based on business objectives.Easily add or remove employees and agencies to an account.Securely share and control access to ad accounts, pages and other assets on Facebook.Manage multiple pages and ad accounts from one Business Manager.Advantages for BrandsĪs mentioned, Facebook Business Manager has numerous advantages for companies and agencies, including the ability to: The platform also eventually linked up Instagram business accounts to further streamline marketing efforts. Prior to Business Manager, companies had to entrust their pages to single employees (or create a shared account with one login), creating confusion, overlap, and frustration for digital marketing teams.įacebook launched Business Manager to solve those pain points. What is Facebook Business Manager?įacebook Business Manager is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s pages, ad accounts, catalogs, and pixels in one place - without sharing login information or being connected to their coworkers on Facebook. However, we’ll refer to the platform as Business Manager in this guide.īelow, we’ll walk you through how to set up Facebook Business Manager, so you can take advantage of its numerous features and benefits. Today, the platform is known as Meta Business Suite. Since then, the platform has gone through several iterations, with the main purpose staying the same. Way back in 2014, Facebook launched Business Manager to help companies manage and organize their pages and advertising accounts - without the hassle of being tied to an individual personal account. Whatever the size of your eCommerce brand, having a well-organized Facebook page and ad accounts is crucial to your social media marketing success.Ī big part of that is setting up your Facebook Business Manager. It has since been updated for accuracy and to reflect modern practices. Editor’s note: This guide was originally published in 2015.
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